That’s me. Joshua Tree is pretty great.

Professional things

Across a career spanning over a decade, I’ve had the privilege of collaborating with enterprises such as Apple, AIA, Coca-Cola, Compass, Google, NBC, Nike, Verizon, Volkswagen, and many others. Currently art directing things at Rapt Studio.
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Personal things

A Maryland native, I was raised on a combined dose of puritan values from my mother, immigrant discipline from my father, and a straightedge punk ethos from my brother.

Somehow, that fusion led me to art school, a career in design, and a perpetual series of existential crises. These days, I’m a born-again atheist, fully plant-based, and call Oakland my home.

Additionally, I compose music as Phantom Heir and Absent Host, read too many books, and write stories without endings.

Let’s talk


What is Sombra, anyway?
In Spanish, sombra means shadow. It’s a nod to my Latino roots and an homage to my fascination with the macabre and darker side of things (such as black metal, horror, and the occult). Mostly, it’s a concise meditation on how the best design often sits in the shadows of existence and leads from the periphery.

© Sombra 2022