For everyday adventures.

Ackmule is a technical clothier in Seattle, Washington with a range of forthcoming products designed for the modern nomad. I created an identity and branding that would inform their products’ style and holistic evolution.

art direction
logo design
typeface design

In certain nomadic tribes, camels have provided the sustainability, longevity, and companionship necessary for survival. A camel was chosen for this identity as a contemporary reflection of those same attributes.
To balance the organic forms and personality of the identity, a bespoke, geometric serif logotype was also created. The letterforms contain a fusion of luxurious display and functional geometry, alluding to the superior quality of Ackmule’s clothing, while remaining accessible and practical.
© Sombra 2021