A full view into strategic finance.


Basis is a strategic, financial planning and analysis startup. I led the art direction and visual design for a landing page and digital marketing campaign on their behalf.

Disciplines
art direction
ui/ux design
digital design
illustration

The landing page functions as a concise, standalone hub that distills the essence of the Basis product and how potential customers could leverage it for their business effectively through a series of examples and testimonials. A mixture of simple illustrations and minimal components are employed, emphasizing the product and its content first and foremost.

These social assets were strategically placed across Google and LinkedIn ad platforms with the intent to see which were the most effective at driving audiences to the Basis microsite. Like the site, they employed a simple, concise visual language that illustrated the benefits of the Basis platform while providing a sense of abstract and compelling intrigue. 
Client: basis
art direction & visual design: james edward bonilla
marketing direction & copywriting: james yu
© Sombra 2024