From street to screen.

Volkswagen is a globally produced and renowned automotive brand fueled by its spirited attitude and distinct style. I led the creation of a series of illustrations for their social channels.

art direction

These illustrations personify Volkswagen models by engaging them in familiar, human activities.
Focused on the essential and informed by the brand’s heritage, they amplify the Volkswagen ethos with a contemporary voice and playful energy.
Harmonizing texture, color, and form, the illustrations establish an online portrait where Volkswagen isn’t just a car, but a lifestyle.
Created at ISL
Client: volkswagen group of america, inc.
creative directors: amanda kloos, Nasreen Qureshi, & campbell kawka
copywriter & strategist: lauren zoltick
art director & illustrator: james edward bonilla
project managers: ally montemurro & Liz Kelin
© Sombra 2024