Stories with impact.

Accion is a microfinance nonprofit that provides monetary solutions and impact investments for low-income individuals and their growing businesses around the world. With a small team, I created a design direction proposal for their homepage.

Accion sought to appeal to a wider audience with an updated web presence that would provide clarity on their mission and values, generate awareness towards their positive global impacts, and push their brand forward visually with a kinetic and contemporary energy.
With their existing visual style as a foundation, my team and I focused on conveying the emotive aspects of Accion, whether through custom, tactile illustrations of their service offerings or intimate portraits of the Accion client roster and their stories.
These individual vignettes culminated in the homepage functioning as a visual and informative narrative that provided viewers with a holistic overview of Accion’s offerings. 
From a pool of other potential candidates, my team and I were fortunate enough to be selected as the agency with the winning proposal. As of January 2018, the site redesign has officially kicked off and is currently in its initial project phases.
created at isl
Client: accion
project manager: caresse giles
creative director: fernando castro
ux lead: paul best
visual designer: james bonilla
© Sombra 2019