A focused, paws-on approach.


Helping Pets Behave provides science-based education and training to guide pets’ behavior towards improvement. I created their branding and visual identity.


Helping Pets Behave practices a cohesive examination of pets’ environments and conditions, which creates a unique and strategic formula for how pets’ behavior can be modified. The branding matches this intelligent and concise approach through a visual style that cultivates simplicity and cohesion with subtle injections of empathy and charm.
The color palette, typography, and collateral applications continue this delicate balance of sophistication and playfulness, featuring subtle glimpses of personality when appropriate without sacrificing their refined nature. 
The project is currently ongoing and will contain a range of additional collateral applications including illustrations, signage, and a new website.  
Client: helping pets behave
identity designer & art director: james bonilla
© Sombra 2019