Bringing cars to life.

Volkswagen is a globally produced and renowned automotive brand fueled by its spirited attitude and distinct style. Over the span of one year, I created a series of illustrations for their social channels.

These illustrations personify Volkswagen models by engaging them in familiar, human activities.
Focused on the essential and informed by the brand’s heritage, they amplify the Volkswagen ethos with a contemporary voice and playful energy.
Harmonizing texture, color, and form, the illustrations establish an online portrait where Volkswagen isn’t just a car, but a lifestyle.
Created at ISL
Client: volkswagen group of america, inc.
creative directors: amanda kloos & Nasreen Qureshi
art director: campbell kawka
project managers: ally montemurro & Liz Kelin
copywriter: lauren zoltick
illustrator: james bonilla
© Sombra 2019